Intellectual Property competition analysis is an essential component of your business strategy. It allows you to define the way you want to position yourself in the market and to prevent, anticipate, or respond to competitors’ moves that may condition or affect the success of your business. Ultimately, the competition analysis service is a valuable strategy for strengthening your business.
If you intend to carry out a thorough strategic review of your competitors, and to be able to predict certain moves on their part, it may not be sufficient to monitor the competition through other means and analyze other factors.
Imagine that you intend to place your product on a particular market and manage to find out beforehand that one of your competitors has already registered their trademarks in that same territory. Such information may be useful to help you decide whether or not it is advisable to proceed into that market.
At Inventa, we combine the teams and the technology necessary to conduct a comprehensive market consultation, allowing us to offer the most efficient competition analysis service possible. We provide you with information that allows you to fine-tune your business strategy and to understand the market trends that may influence your competitors’ decisions.
This service can and should be implemented before the launch of a trademark or invention as a way to gauge the competition and their impact on the market and, as such, to analyze the potential market opening for your products.
However, this remains a particularly important service, even after your business has already entered its full marketing stage. It allows you to monitor all of your competitors’ moves, in terms of new registration applications, in any market relevant to your business.
At the same time, the services developed by Inventa allow you to evaluate any possible risks and potential infringements on industrial property rights, thus maximizing the effectiveness of your rights.
What is the competition analysis service offered by Inventa?
The competition analysis on industrial property offered by Inventa is a strategic tool. It allows you to monitor your competitors' moves via their trademark applications in the markets you operate in or want to target. Our service provides information on your competitors that helps you to define a defensive or offensive strategy for operating, marketing, and protecting your business.
When should this service be used?
Competition Analysis can and should be a continuous service. It can be instigated during an early stage of the implementation of your business. This way, it will provide information to help you define your strategy for registering trademarks or other IP rights and to get ahead of your competitors. However, it is essential that the service remains ongoing after the launch and marketing of your business, in order to continuously monitor the competition and to anticipate situations of potential conflict.
How can Inventa be of help?
Inventa has specialized teams who use state-of-art technology in the sector to analyze competitors’ trademarks and other Intellectual Property rights. This ensures continuous and effective monitoring of your competitors’ moves, which provides your business with the maximum degree of protection.
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