Frida Kahlo’s Viva la Vida and affinity limits in Portuguese case law

Can a masterpiece of Mexican art history share the shelf with a Portuguese schoolbook?

In a recent article for MIP, Diogo Antunes explores the trademark battle between the Frida Kahlo Corporation’s 'Viva la Vida' and Lisboa Editora, S.A.  'Viva a Vida', a case that tests the boundaries of brand coexistence.

Read the full article on MIP.