Nine days that changed a Portuguese media brand: how SIC lost Polígrafo

Trademarks in the media industry can be as valuable as the content they represent. This was clearly illustrated in the case of Polígrafo, a Portuguese fact-checking programme, where control over the brand name ultimately determined who could continue using the format.

Inês Monteiro Alves, explores the trademark implications of this case, examining how ownership, contractual authorisation, and timing played a decisive role in the dispute.

Read the full article, originally published by Managing IP.