INTA: Survey on Sustainable Destruction of Counterfeit Goods

Daniel Reis Nobre, Managing Partner at Inventa, and Chair of the Policy subcommittee at INTA’s Brands & Sustainability Committee, collaborated on the "Sustainable Destruction of Counterfeit Goods" survey, recently published by INTA as part of a cross-committee project between the Brands & Sustainability and Anticounterfeiting Committees, also in collaboration with REACT.

The working group conducted a survey directed to brand owners to assess industry attitudes towards counterfeit destruction, focusing on the concerns around counterfeit products and the environmental challenges associated with their disposal.

The findings of this survey highlight unsafe destruction methods, limited adoption of sustainable practices, and financial concerns, emphasizing the need for clearer policies and industry-wide solutions.

Read the full survey report here