Bad words, good wines: how Portuguese wine pushes boundaries of trademark law

Some of Portugal's most distinctive wine brands bear names that may seem provocative at first glance. Yet behind these labels lies a rich connection between history, folklore, regional identity, and trademark law.

In this article, Vera Albino explores how Portuguese trademark law balances public morality with cultural heritage, allowing historically rooted expressions to become distinctive and legally protected wine brands.

Read the full article originally published on Managing IP.