Politics and social phenomena: trademark law and political signs in Portugal

As presidential campaigns become increasingly personalised and visually driven, the boundary between politics and branding grows ever thinner. Diogo Antunes explores how Portugal’s semi presidential system, the rise of digital political communication, and candidate centred campaigning are drawing trademark law into unexpected territory, raising questions about political signs, merchandising, and the candidate as a communicational asset.

Read the full article, published on Managing IP.