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Inventa is a leading Intellectual Property law firm with over 50 years of experience, renowned for its ability to provide strategic guidance and support to a diverse range of clients.
Our expertise covers a wide range of jurisdictions, including Portugal, the European Union, and all African continent.
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Politics and social phenomena: trademark law and political signs in Portugal
As presidential campaigns become increasingly personalised and visually driven, the boundary between politics and branding grows ever thinner. Diogo Antunes explores how Portugal’s semi presidential system, the rise of digital political communication, and candidate centred campaigning are drawing trademark law into unexpected territory, raising questions about political signs, merchandising, and the candidate as a communicational asset.
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