A battle of titans is happening. It all started when Rihanna’s firm attempted to trademark the name “Robyn” on June 23, 2014. DC Comics subsequently filed a “Notice of Opposition” to the U.S. Patent and Trademark Office (USPTO). DC Comics has advocated that Rihanna’s trademark will create a likelihood of confusion on the part of consumers because the trademark “in sight, sound and commercial impression virtually identical to DC Comic’s trademark.”. Furthermore, DC Comics has also argued that Rhianna’s trademark is diluting the distinctiveness and the goodwill of the name “ROBIN”.
It is worth noting that “ROBYN” is Rihanna's first name and her company is trying to register the trademark with intent to “providing online non-downloadable general feature magazines”. For its parts, “ROBIN” who is best known as Batman’s sidekick, is already protected by copyright.
We look forward to see the final outcome of this case.