Online brand protection is a service provided by Inventa that seeks to protect the reputation and credibility of your business. It involves broad continuous monitoring of online platforms and websites in order to detect any harmful activity that could damage your trademark.
It is crucial to understand that a presence in the digital sphere presents both opportunities and risks, implying a strong need for online brand protection. To that end, it is necessary to guarantee the most efficient and comprehensive monitoring service as the driving force, maximizing the level of online protection for your trademarks.
Inventa ensures you have the best monitoring of everything, on the Internet, that could compromise the image of your trademark or business. Domain monitoring is important to detect criminal activities and disloyal competition regarding domain registering, while Content Monitoring is a way to help detect counterfeiting activities and defamation against your trademark.
Protect your intellectual property patrimony on the internet, getting to know, before it’s too late, if your rights have been violated.
Detect locations on the Internet that sell counterfeit goods and act against them.
Get an early warning on potential frauds that could be happening online regarding your trademark.
Detect Traffic Diversion to your domains and identify the culprits.
Two faces of the same coin
Inventa can trace a map of online criminal activity, combining several elements, such as domain names, IP addresses, and other pieces of electronic information.
Domain Monitoring does not analyze website content, only domain related activity.
At Inventa, we understand that requirements can vary a lot depending on the situation. We will be happy to advise you on the best route to meet your business requirements and come up with a strategy to provide you with a healthy and stable online presence.
If you have further questions, we would be delighted to schedule a conference call and answer any questions you may have.Schedule Conference Call Request a quote
What is Online Brand Protection?
Fraud and cyber piracy cases are frequent and it is increasingly common for companies to be the target of illegal copies and practices on the internet. This is precisely where Online Brand Protection becomes essential. This is a service, provided by Inventa, which aims to continuously monitor the digital sphere to detect any infringements on your trademark and act immediately if any fraudulent or illegal practice is detected.
Why should I protect my trademark online?
The decision on whether or not to protect your trademark online is quite simple. Doing so allows you to safeguard the image, credibility, and reputation of your business. Whereas, without protection, trademarks are more exposed to attempts at piracy and illicit activities, and you are left without the opportunity to anticipate and prevent these and act immediately if they occur. Moreover, if your business depends largely or exclusively on the internet, it is especially important for you to ensure the greatest degree of protection for your rights online.
How does online brand protection work?
Inventa has developed an online brand protection service that involves the use of highly-sophisticated algorithms, maintaining comprehensive and continuous monitoring of infringements committed against our clients. If we detect something, we will contact you immediately and suggest the best strategies to tackle the problem and protect your brand image.
What does online brand monitoring involve?
Our Online Brand Protection service involves two services in one:
Domain auditing and monitoring - We detect any domains that are identical or similar to yours and that might harm your business.
Does online brand protection involve a complicated process?
Even if it does, you can leave it all to us. We are fully qualified to carry out the whole process. There are, however, some small details that make all the difference when protecting your trademark online:
The inclusion of an area on your website where you specify the terms and conditions for using any information made available on the platform.
The identification of copyrighted subject matter.
The use of "watermarks" on all images, indicating that they are your property.
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