Toys “R” Us Iberia was advised by Inventa International in the Intellectual Property licensing and compliance process, that includes Toys “R” Us Portugal.
Toys “R” Us was recently bought, in the Iberian Peninsula, by Green Swan, a Portuguese company led by Paulo Andrez. The Intellectual Property licensing and compliance process, that run during 2018’s second semester, was concluded in January 2019.
Tiago Reis Nobre, one of Inventa International partners involved in this process, emphasized the success of the negotiations. “It would be a loss, not only for the children but to general public, if a symbolic and well-known brand, such as Toys “R” Us, had to cease its use the European markets.”