Burberry’s famous pattern denied by EUIPO for the metaverse

The trademark application for the world-renowned Burberry check pattern was partially refused for virtual clothing, accessories and other services.

The reason? According to the EUIPO, the lack of distinctive character.

Publish in Trademark Lawyer Magazine, and in a time when non-fungible tokens (NFTs) are conquering the world, Diogo Antunes reminds us that the process for registering trademarks in the metaverse also presents legal and intellectual property issues and requires careful consideration and expert guidance. 

Read here the full edition of the Trademark Lawyer Magazine.