Never begin using or advertising a brand without having the registration requested

Vitor Palmela Fidalgo 17 de julho de 2023

In today's world of mass consumption and standardization of products, protecting a brand is essential for success. Vitor Palmela Fidalgo shares his opinion on the crucial practice of ensuring trademark registration before starting promotional activities and on the strategic necessity by advising “Never begin using or advertising a brand without having the registration requested”.

Read here the full insights on Leaders League with Vitor Palmela Fidalgo.

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