You Claim It’s Green. Prove It. A Conversation with Daniel Reis Nobre

With the rise of eco-conscious branding, companies are competing for a green edge. However, not all claims are as sustainable as they seem, leading to unfair competition that threatens IP rights and brand integrity.

At the upcoming 2024 Leadership Meeting, taking place from November 12 to 15 in New Orleans, USA, Daniel Reis Nobre will moderate a session titled “Green Gambits: Unfair Competition in the Eco-Friendly Era”.

In a recent interview with the INTA Bulletin, Daniel shared key highlights of the session, explaining the connection between unfair competition and false or misleading eco-friendly claims, along with insights into new regulatory efforts aimed at combating greenwashing.

Read the full interview here.